Client

The client is a India based Market Research firm

 

Client Requirement

The client wanted to understand the buying criteria, drivers, IT and business problems that are leading to purchase of high-end appliances.

 

Methodology
	The project team conducted 10 in-depth interviews with an average length of 45-50 minutes in North America.
	Accrelysis had to maintain an equal split between Large enterprises with 1000-5000 employees and very large enterprises with 5000+ employees.
	The study helped the client in identifying the main IT and business challenges and drivers these companies face during their buying process of IT appliances.

 

Deliverable

Accrelysis delivered the survey data via transcripts